Marketing and Creative Agencies

Get industry insights, expertise and best practices uniquely relevant for advertising, digital, marketing and PR agencies as well as in-house teams.

Adweek webinar David C. Baker

KPIs for the Healthy Agency

A summary of agency business expert, David C. Baker's advice for agencies, curated from interviews and research of 1,000+ professional firms, on the most critical milestones and key metrics agency leaders should use when establishing and evaluating their creative agency business.

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Deltek Marketing Agencies Blog Post

Innovating in Creative Operations

This summary of the key highlights from Creative Operations London, will help in-house and agency teams to find opportunities to not just improve the process of how creative work is produced at their organizations, but to not be afraid to innovate their creative operations by making small changes that lead to big impacts.

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creative

3 Must Have Review and Approval Metrics For Creative Operations Managers

Learn more about 3 of the most important metrics for Creative Operations managers, why they're important, and how to measure them.

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Creative Group

Why Top Agencies Are Making Operational Changes

Hear why and how agency heavy hitters, Ogilvy and The Hallway, have made bold operation choices to stay relevant.

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Annual Roundup: Top 2017 Blogs on Project Management Header Image

How The Best In-House Creative Teams Work More Efficiently

I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage.

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Agency Image

Finally… An agency revenue forecast you can believe in!

We recently held a webinar to demonstrate how Deltek WorkBook software can help you achieve accurate revenue forecasting. One of the things that reall...

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Agency efficiency

Agency Efficiency: How 100 Global Agencies Rated Themselves

You can’t manage what you can’t measure. Find out how agencies are getting organized to track productivity and profitability. See results from 100 agencies.

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creative agency

How to Win in the Sport of Advertising

Is there a moneyball strategy for creative agencies? What are the hidden metrics for improved agency operations and consistent delivery.

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Workbook

How the Best In House Creative Teams Work More Efficiently

I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage...

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Agency Meeting

Nucleus Report: WorkBook Offers Agency Management Visibility & Insight

Recently, Nucleus Research embarked on a hands-on assessment of WorkBook from Deltek agency management software.  Among numerous key findings, Nucleus found that agencies were able to consolidate their disparate systems by replacing them with WorkBook, simplifying their technology environment and streamlining processes, saving businesses between five and 12 percent on project management.

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