ERP for Marketing & Advertising Agencies
Transform the way your marketing services firm performs.
A MORE PROFITABLE AGENCY FOR TODAY AND TOMORROW
Times are tough for marketing and creative agencies. Agency-of-record contracts and retainers are dwindling and new start-ups pop-up daily ever changing the game. Project volume increases while turnaround times decrease. Clients demand more, but want to pay less. Your margins are squeezed, procurement processes tightened and resourcing needs complicated. This is where Deltek can help.
Deltek’s portfolio of offerings - Total Agency Management solutions - are purpose built for creative firms. Simple for creatives, flexible for account and operations management and controlled for finance, we help manage the entire creative process. From engaging with a client to planning a job, scheduling resources and project delivery through to billing and reporting on profits and utilization. Marketing agencies turn to Deltek to deliver better client results, achieve higher margins and make work more enjoyable for everyone. Whether independent or as a combined integrated solution, Deltek can meet your growing needs:
- Project & Resource Management – flexible and easy to use, this solution is perfect for day to day management of jobs, people, creative process & profits.
- ERP/Financial Management – a leading ERP solution provides complete visibility and control over budgets, finances and compliance.
- Social Collaboration – a cloud-based tool helps you streamline communication for all jobs across business lines and departments to drive delivery and delight clients.
Winning business has always centered around relationships and referrals, but the right CRM tools can help you extend your reach. Today, if your agency isn't using social media, digital marketing and analytics to precisely target your prospects, you will certainly be missing out. Deltek’s solution is designed specifically to meet the fast-paced needs of creative agencies.
Clients are depending on their agencies to deliver the expertise they don't have in-house. As agencies strive to make each engagement profitable and create award-winning work, Deltek can deliver all the tools you need to make your work even more invaluable to your clients. Deltek’s flexible interface eases day to day job management. It’s the simple and precise way to know what's going on with every project and campaign and it can be used alone or in concert with other Deltek solutions.
- Detailed campaign information to drive resource and project planning
- Track and report on campaign performance to deliver deep insight
- Accurately capture all related costs
Deltek helps marketing agencies gain real time financial visibility, drive cost reductions and increase cash flow—Deltek’s Total Agency Management financial solution provides the control your team needs for true financial transparency and compliance to ensure reliable profit margins and improve predictability for growth.
- Industry-leading software for project accounting, corporate financials, reporting and compliance
- Detailed, project level forecasting and budgeting for any segment of your work breakdown structure
- Organizational budgeting, resource planning, indirect rate forecasting and financial reporting
In an industry where talent bounces around from shop to shop, there is renewed focus on developing top talent and creating a desirable work/life balance so they will stay. Deltek delivers all the tools to help your agency become an enviable place to work.
- Deltek Talent Management helps reduce recruiting costs by up to 25% with automation and better analysis of success rates
- Ensure that your annual compensation review cycle is fair, consistent, automated and compliant
- Provide a forum for balanced and accurate 360º feedback on performance
- Identify top performers and develop them further
Agencies and clients are used to "relying on your gut." But today, data can turn your art into a defendable science. When an agency can prove how well its work is performing, it becomes an even more valuable partner. Deltek’s Total Agency Management provides end-to-end reporting through its front and back office solutions. It gives teams the agility to modify on a dime so you are always delivering your best work. As a result, clients are looking to their agencies to deliver strategic advice, industry expertise and solve problems that might have been handled by other providers in the past.
- Gain insights with end-to-end reporting including by job, client or resource
- Use out-of-the-box or customizable reports depending on your needs
- Find relationships in data that provide actionable business insights
- Visualize data in analytical reports or dashboards
Benefits by Role
To maximize gross margins, produce revenue and satisfy clients you need a consistent management approach. Deltek’s Total Agency Management gives you the simplicity for creatives, flexibility for client-facing teams and control for finance. Whether you are looking for a front office or back office solution – Deltek can meet your needs. Insights let you know which accounts are profitable and if your resources are being allocated correctly. See how the project & resource management solution can work alone or integrate with an ERP/financial solution to prevent the over-servicing that destroys agency value.
- See the big picture or the day to day details at a glance
- Business intelligence to guide you as you take a small or mid-sized agency to the next level
- Analytics tools to peel back the onion and look at overall profitability across an entire network of offices or agencies
In an industry that relies on billable hours, you need accurate data to know which levers to pull to make more profit. Deltek brings you complete visibility — from the front to back office, so you'll have agency-wide accountability at a glance. Build accurate forecasts and track scope and cost at every step to ensure projects are delivered profitably on time and on budget.
- Annual compensation — Know if you have the right people and if you are you are paying them correctly
- Utilization & billable work — Know how well people are utilized down to the project or individual level
- Fees — Have the data you need to understand if you can increase your rates or fee structure
- Time and expense — time sheets and workflow approval
- Financials — project-based accounting, revenue recognition, invoicing, billing and record keeping
Deltek has the customer relationship management tools that can help your client acquisition process run more smoothly. For engaging with new accounts, expanding your network and maintaining current client relationships, consider Deltek’s project & resource management solution for marketing agencies. It will help you crank out quotes with an ease you never thought possible and you'll always be sure you're only pursing accounts or projects that will be right for the agency.
- Automate opportunity data entry
- Maximize resources to pursue more opportunities
- Gain better insights to position your firm for pitches & client meetings
- Track contacts, opportunities, estimates and proposals
- Log all activity for each RFP, providing a historical record of all materials and correspondence
Tech-savvy agencies need solutions that can keep up. Deltek solutions are built on a world-class cloud infrastructure that utilizes Amazon Web Services. Our solutions are easy to implement, compatible with the most popular software in the industry and have the highest security standards. They are all designed to work with minimal maintenance to free up your IT resources for other important tasks.
Deltek’s solution for marketing agencies has no software to buy, no ongoing IT maintenance, no costly upgrades, just integration with your technology ecosystem.
When you plan and staff projects, you're aware of just how many factors can affect timelines and budgets. Anything from last minute pitches, unexpected vacations and client feedback delays can alter your plans. Deltek helps you manage projects with a high level of detail and visibility while creating smart schedules that plan for every contingency.
Deltek has an integrated suite of solutions that transforms the way your agency performs and profits. Agencies of any size can rely on Deltek’s Total Agency Management project & resource management solution to avoid overruns, over-servicing and re-works.
- Quickly adjust your engagement parameters in real time
- Easily schedule work and assign resources across the whole organization
- Set expectations across departments
- Understand lost time, staff inefficiency and inaccurate statements of work at a glance
- Know how well people are utilized down to the project or individual level
- Easily produce the reports your clients require
People are your agency's differentiating factor and source of expertise. But keeping the best employees motivated and fulfilled is a tough task in an industry where it's common to hop between shops. Deltek Talent Management has the tools you need to find and retain the best talent.
- Know if you have the right people and if you are paying them right
- Expedite recruiting and on-boarding with automated tools and guidelines
- Maximize profitability by automating the recruiting process
- Satisfy audits with complete visibility into accurate employee and project data
The majority of agencies are using three or more disconnected systems to manage their sales forecasts, resource plans, WIP, financial records, client records, budgets, resource costs, invoices and billing. That not only makes your agency inefficient, but it causes you to miss out on key opportunities to correlate data and drive business decisions. Agencies that move to an integrated system will be well positioned to pull significantly ahead of the competition.
- Project & resource management tools to manage the people, clients, work and profits
- ERP/Financial management tools to manage the agency, budgets and compliance
- Social collaboration tools for creatives to share documents and converse about jobs or campaigns in one central location
- Talent management tools to find and retain the best talent
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