Deltek WorkBook and FreeWheel’s Strata Platform Partner to Optimize Business and Financial Performance

Fueled by continuous technological innovation, the marketing agency landscape is ever evolving. Agencies are constantly seeking the right technologies, combined with process improvements, in order to optimize all aspects of their business. These advanced solutions help transform their businesses to operate efficiently, reduce costs and improve media performance to better serve the needs of their clients.

To that end, we are happy to share that agencies who use FreeWheel’s Strata platform for media stewardship will be able to seamlessly integrate those capabilities with Deltek WorkBook to manage billing and financials for all marketing campaigns, across media types, in one centralized location.

The benefits of using Deltek WorkBook with FreeWheel's Strata platform include:

• Taking control of operations and media finances with an integrated solution uniquely designed for agencies

• Reducing costly inefficiencies, redundancies and errors by automating data sharing between media and finance

• Saving time, money and boosting efficiency by streamlining projects, people, finance and media management agency-wide

• Creating greater transparency and avoiding potential overruns by accounting for media buys as part of your project budget management workflow

By using this combination of two industry leading products, marketing agencies will have the ability to increase the value of their business by taking control of their media finances and solutions. It provides agencies with a platform that can dynamically manage media in a way that fits their business and offers more structure to their operations.

This partnership not only helps agencies operate more effectively and deliver better results for their media clients, but also enhances the comparative data that they should use to forecast revenue and manage human resources. It will help accelerate an agency’s growth and provide another positive step toward digital transformation and futureproofing.

As part of our commitment to the needs of the creative marketing industry, Deltek continues to build trusted partnerships with market leaders and pass the benefits on to our customers. By collaborating with FreeWheel and its Strata platform, we can offer our agency customers options to address their integrated media buying and planning needs. Whatever campaign type or scale your client mix requires, Deltek has the solution. For more information on Deltek solutions for marketing agencies, click here or request a demo.

 

About FreeWheel

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. 

With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn.