Designing with Intelligence: 5 Ways AI Can Elevate Architecture Firms

The architecture profession has always evolved in response to its environment, from drafting tables to BIM, from hand-rendered visuals to real-time 3D models. Today, another shift is underway, one that's changing not just how buildings are designed, but how architecture firms operate and grow: the rise of artificial intelligence (AI).

For small and midsize architecture practices, AI isn't just another software update; it's a new lens for thinking about talent, project delivery, and value creation. And it's arriving at a time when firms face rising client expectations, tighter margins and increasing pressure to deliver sustainable, efficient designs faster.

Our 6th Annual Deltek Clarity Study shows that 82% of UK-based Architectural firms plan to ramp up their investment in AI. This marks a turning point: AI is moving from curiosity to core strategy.

But let's be clear: adopting AI isn't just a technical decision. It's a leadership challenge and an opportunity to reimagine how firms can work smarter, serve clients better and stay competitive in a fast-changing world.

Here are five actionable strategies for architecture firms ready to make AI part of their design DNA.

1. Rethink Your Relationship with Data

AI need’s structure to thrive. That means turning the complex layers of design, cost, schedule, and compliance data into something organized, accessible, and meaningful.

Most firms already use tools like BIM, but often this data is siloed or underutilized. Moving to robust cloud-based ERP systems, where financials, resourcing and project status all live in sync enables firms to unlock insights in real time.

This strong data foundation can help practices model risks, compare design iterations against cost targets, and automate compliance tracking. In a world where clients demand certainty, this kind of insight is no longer optional.

2. Use AI to Enhance Human Creativity

The heart of architecture is creativity, and AI should amplify it, not replace it.

Rather than seeing AI as a threat to design jobs, forward-looking firms are using it to remove friction from their workflows. Imagine automatically generating multiple early design concepts from a set of constraints, then using your team's expertise to refine and humanize the result. Or instantly checking local zoning regulations while sketching in a CAD environment.

From parametric design assistants to AI-enhanced renderings, the goal isn't speed for speed's sake, it's to give your architects more time to think, explore and innovate. The right AI tools can free teams from repetitive tasks and redirect focus to high-impact design work.

3. Develop Talent in New Ways

Here's a growing concern in the industry: If AI handles tasks like site analysis, quantity take-offs or drawing cleanups, how do emerging designers learn the ropes?

For small and midsize firms without deep bench strength, this is more than a training issue it's a long-term capability risk. The solution lies in rethinking learning paths. Give staff who are early in their career's exposure to concept development and client interactions, pairing them with AI-driven tools that help guide and accelerate their development.

Design mentorship still matters, but so does giving people hands-on experience with new technology. Creating internal "AI champions" or design-tech leads can also ensure your firm builds future-ready talent without losing its core design culture.

4. Be Transparent, Be Trusted

As AI becomes more integrated into how decisions are made from sustainability modelling to material selection clients will want to know how and why certain options were presented.

Architecture firms thrive on trust, and trust comes from transparency. Be open about how AI tools are used in your process. Make sure outputs can be explained, not just generated. Develop ethical guidelines for responsible use and stay ahead of changing privacy and data security regulations.

Clients expect you to use AI wisely. The firms that are open and ethical about its role will stand out not just for innovation, but for integrity.

5. Compete Through Intelligence, Not Just Scale

In the past, only large firms had the resources to run advanced simulations, produce multilingual proposals or offer 24/7 client reporting. AI is changing that.

Today, a 20-person firm can use AI to analyse global design trends, generate tailored pitch materials overnight, or leverage AI-driven modelling tools to rapidly explore and iterate on optimal design solutions that align with sustainability goals, all without adding headcount. This levels the playing field and opens new possibilities for niche services, international work, or strategic partnerships.

According to our Deltek Clarity Study, 88% of firms believe AI will help them expand services within the next year. The firms that act early can capture first-mover advantage turning intelligence into impact, and scale into strength.

Conclusion

Architecture has always been about shaping the future and AI offers a chance to do that not just with buildings, but with the business itself.

This is not about chasing trends. It's about intentionally integrating AI into your practice so that your people can focus more on creativity, your projects run more smoothly, and your firm grows more strategically.

Small and midsize architecture firms have a unique edge: agility. With the right mindset, tools, and leadership, you can turn that edge into a lasting advantage, designing not just better spaces but a better future for your business.