Infographic: 3 Ways To Ensure You Become A PR Leader Of Tomorrow
How do you keep one step ahead in the rapidly changing PR industry?
The traditional PR model has changed and the new skills needed to succeed may mean that you may need to move out of your comfort zone to keep up with your competitors. Clients are demanding ROI on each and every engagement, so along with every creative idea you produce you must be able to show how your firm’s activities are going to affect your client’s bottom line and deliver value to their business.
38% of agencies state that they are experiencing a move away from retainers to project-based work and this is set to rise (PRCA Research 2013). That means it is more important than ever that every project your firm undertakes delivers real value to your client so that you maintain and grow your reputation within the Marketing and PR industry.
Are you prepared for the challenge?
While your first priority should always be to drive your team to achieve the goals set out with your client, you may also be looking for ways to advance your own career and demonstrate your skills to the right people within your own organisation. Fortunately, both of these goals can be achieved in the much the same way. The best way to show that you have what it takes to progress in the Marketing and PR industry is to deliver results for your clients, every time.
In order to do so, you need to be transparent and be able to manage your client’s demands effectively. No one client is the same and you need to be agile in the way that you manage your accounts.
Use this infographic to ensure your success
In our Infographic, 3 ways to be a PR leader of tomorrow, we show you exactly what you need to do to ensure that you can deliver results on every account that you manage.
Learn how to:
- Become your client’s No. 1 asset
- Manage your own and your teams development
- Recognise the move from retainer to project