How To Become A 'Digital Transformer' In Your Business
IDC research states that if you want to sustain growth through a competitive edge, then your firm needs to become a 'digital transformer'. However, only 26 percent of organisations say they are completely ready to execute digital strategies operationally, proving that most firms have work to do if they want to make the grade.
In consulting services, digital transformers see technology as a catalyst for bringing their people, processes, customers and ambitions together. They adopt it as a mechanism for compounding growth and adding value for customers through new and innovative products, services and ideas. As a result, they create streamlined businesses and cutting edge services to attract customers.
The following points outline some key changes that will reshape a firm’s digital approach to make them stronger and more competitive.
1. Put clients at the centre of your strategy
Drive home the message around how digital transformation can benefit your customer's businesses as well as your own – then introduce new products and services as a result. The added value you provide will show them you're dedicated to innovation and progress.
2. Invest in digital skills
77 percent of firms say a lack of internal knowledge prevents them from becoming digital transformers. Invest in a digitally literate team and task them to drive the change you desire.
3. Your entire firm
It's true that digital transformation is usually led from the top, but the responsibility cannot just lie with the C-suite. To roll out a successful digital plan, the entire company should be on board so staff at all levels are willing to learn, develop and improve.
4. Empower employees
Speed up and improve decision making by providing relevant, real-time data to employees when they need it, through whichever device they choose.
5. Implement the right business platform
Make the most of your people's time and billable resources while minimising administrative tasks such as time recording, reporting and invoicing, with a robust enterprise resource planning system.
6. Use your data
Measure key performance indicators to set objectives and establish if you are heading in the right direction. Analytics will pinpoint lucrative sales opportunities and historical information will help you spot trends and plan for the future.
7. Build 'digital' into your strategy
Technology is no longer a means to and end. It should be intertwined into a firm's strategy and vision right at the beginning. That way it will shape and drive your firm's culture, relationships and services.
87 percent of companies believe adopting a modern approach to digitalisation is the key to gaining a competitive edge. If you're one of them, take action: capitalise on the future and guarantee your consultancy's success by adopting a pioneering spirit in the digital age.
Find out more about what a digital transformation involves and what benefits you can expect from it by downloading the IDC whitepaper: Digital Transformation in the Professional Services Industry.
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