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Marketing Agency
Supercharge your marketing agency’s success by streamlining workflows and gaining valuable insights into client and project-based accounting.
Deltek agency solutions are flexible for account and operations management, provide streamlined control of your finances, enhance project efficiency and are simple and intuitive for the entire agency team. With budget tracking, project and resource management, integrated online proofing and performance analytics features, Deltek provides a centralized platform for marketing agencies to manage their campaigns more effectively and achieve better business outcomes.
Discover how leading marketing agencies use Deltek solutions to power their project success.
Benchmarks and Best Practices for Marketing Agency Success
Marketing Agency Survey Report
Download the latest industry report from Deltek and Mirren to learn what challenges marketing agency leaders expect to face and how they will prioritize their strategies.
- See survey results and important trends
- Read dozens of valuable quotes from leaders
- Get advice about the future of the agency
4 Ways for Agencies to Avoid the Pitfalls of Over-Servicing
How do you eliminate over-servicing in your projects? Discover how industry-specific tools and guidance can help your agency identify and address over-servicing tendencies, ensuring that your teams deliver exceptional results while staying within budget. Revolutionize your project management approach and achieve unparalleled success by avoiding over-servicing woes.
Online Proofing Solutions
How can marketing agencies better streamline their creative review and approval process? Traditionally, the agency process involves numerous stakeholders providing feedback on various creative assets, leading to possible inefficiencies, delays and miscommunication. Deltek ConceptShare provides a centralized platform where teams can collaborate, annotate and track real-time changes. Integrating with Deltek WorkBook, marketing agencies can streamline the design review process to improve productivity, accelerate project timelines and enhance client satisfaction.
Streamline Advertising Media and Finance Operations
FreeWheel's Strata Platform integration with Deltek WorkBook brings together two powerful solutions to streamline advertising operations for media agencies. By integrating Strata, a leading media stewardship platform, with WorkBook, a total agency management solution, media organizations can improve efficiency and accuracy in managing the financial reconciliation process of their advertising campaigns. This collaboration empowers media companies to optimize their advertising processes, gain valuable insights and ultimately drive greater profitability and success in the dynamic media landscape.
ERP and Professional Services Automation Solutions for Marketing Agencies
Deltek solutions connect and automate the project lifecycle that fuels marketing and advertising agencies. With the rapidly evolving technological landscape and growing competition, adopting industry-specific ERP is essential in managing business processes such as project planning, financial management, time tracking and reporting. Deltek delivers the necessary tools to streamline workflows and gain critical insights into customers' and project-based accounting data with a comprehensive view of resource utilization and client billing.
Manage Opportunities & Client Relationships
Marketing agency success hinges on a healthy pipeline of new work and organic growth. Deltek industry-specific CRM solutions can automate client management, track contacts and prospects, manage projects from estimate to final closeout and facilitate seamless sharing and collaboration on all projects, employees, clients and opportunities.
Customer Relationship Management Products
End to End Financial Visibility
Managing agency financials, from retainers and fixed-fee projects to timesheets and cash flow, can be overwhelming and fraught with risk. Deltek industry-specific accounting and ERP solutions help agencies of all sizes gain real-time financial visibility, reduce costs and increase cash flow. Whether you're a small independent agency or part of a global network, Deltek agency solutions provide the control your team needs for true financial transparency to ensure reliable profit margins and improve predictability for growth.
ERP & Financial Management Products
WorkBook Financial Management and Accounting Software >
Grow Your Agency By Finding And Developing The Right People
In any marketing agency organization, people are the principal driving force of profitability. To ensure successful resource management at both an operational and strategic level, the WorkBook Project Management, Resourcing and Collaboration module, and Maconomy People Planner help you avoid burnout and improve retention through capacity planning and forecasting. And when it comes to workforce management, Deltek Talent Management and our Core HR solutions provide everything you need to acquire and develop your most valuable resources and manage employee data effectively. Gain valuable insights to support your business-wide strategy through a unified, cloud-based, human capital management solution that allows you to acquire, manage, allocate and develop your team.
Human Capital Management Products
WorkBook Agency Project Management, Resourcing & Collaboration >
Gain Comprehensive & Flexible Project Visibility
Agencies can avoid over-servicing and measure project success based on schedule, cost and performance against business goals to provide insights for future projects and outcomes. Through a suite of cloud-based project lifecycle solutions, gain visibility across your marketing agency and establish more control over people, projects and profits from anywhere in real time.
Connect Project Data To Business Insights
Gain access to comprehensive enterprise reporting and business analytics tailored for marketing agencies, providing real-time reporting and on-demand dashboards that deliver the agility, transparency and control necessary for making informed decisions and driving better projects.
Additionally, an integrated platform as a service (iPaaS) solution automates data sharing across your technology ecosystem by easily connecting and building integrations between your industry-specific ERP solution and third-party applications.
Marketing Agency Blogs
Get Valuable Insights in Seconds with WorkBook's Job Reconciliation Report
By Mike McLean
WorkBook’s new Job Reconciliation report provides a clear overview of the job's current and future state in a single report to enable better decision-making.
Read More
How Does Resource Planning Prevent Burnout in Ad Agencies?
By Regan RiddochBurnout and turnover are prevalent in the advertising industry. WorkBook can help improve retention by optimizing resource planning to ensure workload balance.
Read More
5 Ways Business Process Automation Can Transform Your Professional Services Firm
By Regan RiddochLearn five ways BPA can help you save time and money, and help you gain a competitive edge in your industry.
Read MoreUpcoming Events
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MayQ2 Deltek Agency Solutions Customer Town Hall
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SepQ3 Deltek ArchiSnapper Customer Town Hall
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SepQ3 Deltek Agency Solutions Customer Town Hall
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NovDeltek ProjectCon
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DecQ4 Deltek Agency Solutions Customer Town Hall
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