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The marketing services industry experienced a hugely tumultuous year in 2016. In 2017 the differentiator will be how well agencies develop new techniques and ways of working to cope. Read more about what’s in store for the marketing services industry in 2017Read More
It is natural human behaviour to resist or be concerned about change – after all, it is a step away from what is known. But how does this work in an environment such as the creative industry where change is not only continual but more often than not, seen as the pathway to success?Read More
Over-servicing has historically always been a part of agency life but what we are seeing today is an industry which has seemingly reached its limit, now being detrimentally affected by over-servicing levels.Read More
When looking at over-servicing it is very easy to only consider the consequences for the agency in terms of financial loss but in reality, over-servicing has an even bigger impact on your most valuable assets – your staff.Read More