Deltek Deepens Its Focus on the Marketing Agency Industry with Key Agency Association Partnerships

Deltek partners with SoDA and the 4A’s to deepen relationships in the marketing agency space, collaborate on industry events, and deliver industry expertise to association members

HERNDON, Va. – April 2, 2015 – Deltek, the leading global provider of enterprise software and information solutions for project-based businesses, recently announced new partnerships with SoDA – The Digital Society, and the 4As – the American Association of Advertising Agencies. Deltek kicked off these partnerships with events surrounding the SXSW Interactive 2015 conference in Austin, Texas. Deltek is working together with SoDA and the 4A’s to deepen relationships in the agency space through networking opportunities, collaborate on industry events, and deliver industry expertise and thought leadership to members of both organizations.

Deltek hosted and sponsored several marquee events with SoDA and the 4A’s during and after the SXSW Interactive 2015 conference in Austin, including:

  • Industry leader panel discussion Cocktails, Conversation and Creative Leaders, held on March 12 with SoDA
  • SoDA members-only dinner for over 100 digital marketing executives held on March 14
  • The 4A’s Transformation Summit held from March 22-25

This summer, Deltek will be also be collaborating on events with these associations to drive thought leadership and discussions around the emerging trends and market dynamics in the Agency world. Deltek will co-present the May 6 webinar, Best Practices on Delivering Operational Efficiencies That Drive Profitability, alongside Wunderman Seattle and the 4A’s. In addition, Deltek will also be a Gold Sponsor of the SoDA Global Member Meeting, July 28-31 in San Diego, CA.

“Our goal through partnerships with SoDA and the 4A’s is twofold – to support their missions so they can continue providing world-class services to make agencies prosper in the marketplace, and to share our industry expertise with SoDA’s and 4A’s members,” said Patrick Smith, Deltek’s SVP of Marketing. “Deltek, through our TrafficLIVE solution, powers some of the world’s best agencies, and thousands of users across the world use our capabilities every day to run their agencies better. We intend to share the industry knowledge we’ve gained from working with these customers to help other agencies stay connected with what’s happening in the marketplace, work better and be more profitable through our relationships with SoDA and the 4A’s.”

Deltek TrafficLIVE is a cloud-based agency management software solution that provides unmatched visibility into mission-critical data, improves business processes and drives efficiency that together lead to increased agency profitability. To learn more, visit the TrafficLIVE website.

About SoDA

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.

SoDA is a non-profit industry organization whose members (top digital agencies and elite production companies) come by invitation only and hail from 30+ countries across 6 continents.

About The American Association of Advertising Agencies

The American Association of Advertising Agencies is the national trade association of advertising agencies providing leadership, advocacy, guidance and education for its members who comprise virtually all of the large, multinational agencies and hundreds of mid-to-small size agencies around the country. For more information, visit the 4A’s Web site at

About Deltek

Deltek is the leading global provider of enterprise software and information solutions for professional services firms and government contractors. For decades, we have delivered actionable insight that empowers our customers to unlock their business potential. 19,000 organizations and 2 million users in over 80 countries around the world rely on Deltek to research and identify opportunities, win new business, optimize resources, streamline operations, and deliver more profitable projects. Deltek – Know more. Do more.®

Follow us on Twitter @Deltek or fan us on Facebook at

For further information contact:

Lauran Cacciatori
Senior Director, Corporate Marketing and Communications
+1 703.885.9947