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Your source for insights, expertise and best practices across a range of relevant topics and industries for project-based businesses operating in the UK and Europe.

54 Results for Category Marketing and PR Agencies
Marketing Services Trends

New Paths To Success: A Look At Marketing Services Industry Trends In 2017

The marketing services industry experienced a hugely tumultuous year in 2016. In 2017 the differentiator will be how well agencies develop new techniques and ways of working to cope. Read more about what’s in store for the marketing services industry in 2017

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Do You Really Need To Work Weekends?

The creative industry has never been one for early nights, but what toll does this take on your teams when they are routinely having to work late or on weekends?

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How to turn revenue into profit blog series

You’ve Earned The Money, Now Bank It!

Whilst marketing agencies are seeing revenue increases across the board, many are finding it difficult to turn this into profit.

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Change Management: We Are Going Around the Leaf

Change Management: We Are Going Around The Leaf

It is natural human behaviour to resist or be concerned about change – after all, it is a step away from what is known. But how does this work in an environment such as the creative industry where change is not only continual but more often than not, seen as the pathway to success?

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Over-Servicing: Leading From The Top, Assisting From The Bottom

Over-Servicing: Leading From The Top, Assisting From The Bottom

Over-servicing has historically always been a part of agency life but what we are seeing today is an industry which has seemingly reached its limit, now being detrimentally affected by over-servicing levels.

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Over stretched and over servicing

Are Your Staff Over Stretched And Over Servicing?

When looking at over-servicing it is very easy to only consider the consequences for the agency in terms of financial loss but in reality, over-servicing has an even bigger impact on your most valuable assets – your staff.

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Don’t let over-servicing cripple your agency

Don’t Let Over-Servicing Cripple Your Agency

According to a report by PR Week and Deltek, over-servicing results in seven percent of billable time not being collected. It is no secret that this is a major issue for agencies but how can they combat this cycle?

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When a freelancer is the most expensive agency cost

When A Freelancer Is The Most Expensive Agency Cost

One of the greatest challenges faced by creative agencies today is resource planning and management – particularly when it comes to staffing.

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Boosting fees and value in the Marketing and Communications industry

Boosting Fees And Value In The Marketing And Communications Industry

What happens when you’re operating in an industry where income growth is positive but margins are depressed? And what can be done to counteract this trend in Marketing and Communications firms?

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marcoms-industry-2016

Finding Success In 2016: What Marketing And Communications Firms Can Learn From 2015 Trends

Discover the key lessons we learnt throughout 2015 and our top predictions for the Marcoms industry in 2016.

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The Beast From Within: When Clients Pose A Threat To The Agency

Learn more about a growing trend that presents a very real threat for creative agencies.

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4 Things I Learnt About The Creative Industry in 2015

4 Things I Learnt About The Creative Industry In 2015

Ashley Miller discusses the top things she learnt in 2015 about what is going on the the UK creative industry.

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Where has all the talent gone?

Where Has All The Talent Gone?

Marketing and Communications talent is beginning to dry up and addressing this skills gap will be essential to the future of the industry.

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Marketing Agency

What Does It Take For An Agency To Succeed?

How should agencies judge their success? In this blog we look at the criteria success should be judged against and how agencies can achieve it.

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Combatting the stress of new business pitching

#PitchHell: Combatting The Stress Of New Business Pitching

New business pitching is arguably the most disliked necessity within a creative agency. How does your Agency combat the stress of pitching for new business?

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Is it time to Tool Up?

Is It Time To Tool Up?

Agencies within the creative space have been working hard to rebuild following the crash in 2008. But how can agencies build on this momentum and continue to grow – what are the next steps?

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How Would You Prepare For A Merger Or Acquisition?

How Would You Prepare For A Merger Or Acquisition?

A merger or acquisition can be a great way for an agency to expand its services, win new clients and enter new markets. But it can have a huge impact on clients and employees, so the whole process requires careful consideration.

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Replacing The Billing Model Based On Execution

Off With Its Head! Replacing The Billing Model Based On Execution

Does the traditional agency billing model enable agencies to truly maximise their profitability, or do they need to move towards a value-based model?

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Agencies Face Scope Creep Challenges

The Results Are In...Survey Says: Agencies Face Scope Creep Challenges

Scope Creep has been identified as one of the biggest factors in the decline of profits in the Marketing and Communications industry. How are you managing it?

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Is Your Agency As Profitable As It Could Be?

Is Your Agency As Profitable As It Could Be?

Avoiding scope creep helps maximize your margins from each client, project and employee

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Agencies Face Resource Management Challenges

The Results Are In... Survey Says: Agencies Face Resource Management Challenges

Resource planning and management is one of the greatest challenges faced by creative agencies today. Find out why.

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Agency Remuneration Models: Which Is Best For You?

Agency Remuneration Models: Which Is Best For You?

Choosing a performance- and value-based remuneration model can make a big difference to an agency’s profitability and help build stronger client relationships.

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The cost of doing nothing

Agencies: There Is A Cost Of Doing Nothing

Are agencies damaging their profits by failing to embrace changes in the way they work?

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New Research: Challenges Facing the Global Creative Industry

New Research: Challenges Facing the Global Creative Industry

Deltek and Click Z recently set out to try to get to the heart the issues troubling global creative agencies as they strive to mark their creative success and grow their businesses. Here are the results.

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Bright Lights, Big City: Do You Need To Be In A City To Succeed?

Bright Lights, Big City: Do You Need To Be In A City To Succeed?

Does it still make commercial sense to make a big city your base, and is moving further afield a viable alternative?

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Do Non-Digital Agencies Need to Evolve?

Do Non-Digital Agencies Need To Evolve?

Digital is no longer an exception as clients expect their agencies to deliver multichannel campaigns. So does your agency need to go digital just to stay afloat?

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Overcome over-servicing and keep your agency projects profitable

You Need To Beat Over-Servicing To Make Your Agency Profitable

Learn how to make sure you protect your agency's margin by keeping your projects on track, on time and within budget.

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: Is your marketing agency using historical business data to plan for future activity?

Yesterday Is History, Tomorrow Is A Mystery

Is your marketing agency using historical business data to plan for future activity?

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Is your agency growing together or growing apart?

How Will You Stop Your Agency From Growing Apart?

Agencies who operate across multiple locations face a variety of challenges. However having the right business systems in place can help you to grow efficiently and profitably.

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6 Best Practices to Help You Keep Your Finger on the Pulse of Your Creative Agency

How To Keep Your Finger On The Pulse Of Your Creative Agency

Managing the complexities of your Agency doesn't have to be daunting - from the daily administrative tasks to resource allocation and utilisation, use these 6 best practices to ensure your success.

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The Secret to Managing Resources & Utilisation at the Snap of a Finger

How To Manage Your Resources At The Snap Of A Finger

Do you know how to get the right people on the right projects at the right time? Callum Broderick shares the secret to resource management.

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5 Quick Tips to improve Client Management in your Creative Agency

5 Tips To Improve Client Management In Your Creative Agency

Consider these 5 quick tips to ensure success and build stronger relationships that will drive profitability in your creative agency

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Time is Money – 5 Ways to Get Paid Faster

Time Is Money – 5 Ways To Get Paid Faster

Use these 5 tips to make sure your Agency gets paid quickly for the work you are doing.

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Stop time and money slipping through your fingers by considering these 5 important points

How To Stop Time & Money From Slipping Through Your Fingers

Stop time and money slipping through your fingers by considering these 5 important points

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Can technology help the changing Marketing and Communications industry

Can Technology Help The Changing Marketing And Communications Industry?

What is your Marketing Agency doing to ensure it stays relevant in a changing industry?

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Here three reasons why accurate timesheet recording will benefit you and your agency.

How To Prove The Importance Of Timesheets in Your Agency

Timesheets are an important part of every marketing agency. Here three reasons why accurate timesheet recording will benefit you and your agency.

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How to Keep Your Marketing Agency Focused on Creativity

How To Avoid The Agony Of Admin In Your Agency

Minimise the administrative headaches and burdens on your team and your overall agency. Learn how to stay focused on what matters most – your clients.

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Learn how to manage the complexities on your marketing agency and ensure that you are always able to put creativity first.

Keep Your Finger On The Pulse Of Your Marketing Agency

In this blog series our experts share best practices to help you to manage the complexities of your Marketing Agency.

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How to succeed in acquisitions

How To Make A Successful Business Acquisition

Discover the role that ERP software plays in effective acquisitions.

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How To Manage In A Creative Agecny Without Stifling Creativity

How To Manage In A Creative Agency Without Stifling Creativity

Many agencies still struggle to find the most effective way to manage their projects so that they balance creativity alongside project and finacial control.

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Stop bad communication from turning into terrible productivity in your creative agency

Stop Bad Communication From Turning Into Terrible Productivity

Discover how using an agency management system to improve communication can boost your team’s productivity.

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Empower Your Team With The Right Agency Management Tool

Empower Your Team With The Right Agency Management Tool

Give your team access to Agency Management Software that will help to improve productivity and increase profits

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Get More From Your Reporting And Analytics

Get More From Your Reporting And Analytics

In step four of our five step guide, find out how you can achieve integrated reporting using the right agency management system

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Can Agencies Profit From Their Creativity?

Can Agencies Profit From Their Creativity?

Is there a better way for Agencies to balance creativity with accountability in order to boost their profits?

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Balance Estimates Versus Actuals

Balance Estimates Versus Actuals

In step three of our five step guide, find out how measuring estimates versus actuals can help to improve your Agency's bottom line

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How to utilise capacity planning

How To Utilise Capacity Planning

In step two of our five step guide, find out how you can better utilise capacity planning in your Agency and enable greater profitability

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improve accuracy of resourcing

Improve The Accuracy Of Your Scheduling And Resourcing

In step one of our 5 step guide, find out how better scheduling and resourcing can enable marketing agencies to improve their profitability

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Stop Over-Selling And Under-Delivering

Over-selling in pitches and under-delivering in services is a problem that is costly for many services firms. Discover how you can prevent it from happening.

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get promoted

For Marketing And PR Professionals: A Battle Plan For Promotion

Marketing and PR professionals can ready themselves for promotion by 'walking the walk' before waiting to be asked.

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boost team leadership skills

Tips For Boosting Team Leadership Skills

As a strong managerial candidate, the support of an effective team is vital because it will free up the time and resources you require for initiating growth strategies and driving business success - both of which are the key to getting you noticed in the boardroom.

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timesheets

Use Timesheets To Your Advantage

Learn how you can prevent timesheets from being a chore and use them to your advantage.

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How To Keep Up With Client Demands And Stay Ahead Of The Competition

Learn how you can ensure your marketing or PR firm is able to keep up client demands and stay ahead in an increasingly competitive industry.

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How To Identify Upsell Opportunities

Learn how you can increase revenues in your marketing firm and make yourself a candidate for promotion by identifying existing client upsell opportunities.

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become a PR leader

Infographic: 3 Ways To Ensure You Become A PR Leader Of Tomorrow

Discover how you can ensure that you deliver value to all of your clients and keep ahead in a rapidly changing PR industry.

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