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The Foundry by Monster
The Foundry’s mission is to transform the hiring process for both candidates and employers; through effective career websites, employer value propositions and strong employer branding. We create better hiring processes for both candidates and employers, and shape the recruitment industry with compelling career websites, authentic employer value propositions and employer brands.
In a project-based industry, where people are your product, attracting and retaining top talent is key to success!
So, let’s get to work. Let’s create your story with a compelling employer value proposition, an accessible and responsive career website and all the content needed to communicate the value of your brand. Don’t get behind, refresh your organization!
Employer Value Proposition
The Foundry by Monster creates powerful and memorable employer value propositions (EVPs). We follow a proven 6-step methodology that is handled by employer brand strategists and supported by a dedicated team of Web designers, SEO experts, copywriters, data analysts, and project managers. Once your EVP is ready, we give recommendations on how and where to deploy, and it’s yours to use, e.g. on your career site, your social media pages, job descriptions, campaigns, and much more! The whole team supports you by crafting a message and creating visuals that will fully resonate with your identified target audience.
You Over Your Competitors
Engage with your workforce in a genuine manner through a compelling EVP.
Attract and Convince
Use emotion and technological innovations to get the right people on your team.
Content that Connects
Tailored Employer Brand Messages for your website, social platforms, and more.
Career Sites
Your career site is where job seekers can get to know you, form their opinion, and decide to apply. The Foundry by Monster will create a solution adapted to your target audience, with a career site that is compelling, to your colors, and in conformance with the Web Accessibility guidelines for a more inclusive experience. We’ll work together through the different stages – from concept creation, to design and integration – to successfully drive more qualified job seekers to your open positions.
Ask us about our Starter, Standard, and Premium solutions.
Mobile Responsive
Text, images, and buttons automatically adjust to fit desktop and mobile devices.
Accessibility Conformant
Be more inclusive and improve your SEO results. (Conformance to WCAG 2.1, level AA).
Google Analytics
Google Analytics reporting and recommendations for the next steps.
Employer Brand Analysis
Our experts put themselves in the candidates’ shoes, looking at all touchpoints of their journey. We evaluate 6 main pillars and give them a score, which allows you to better understand the current state of your employer brand online and build a clear roadmap for your following initiatives (short, mid, and long-term).
Add-on: Get our Competitor Analysis to better benchmark yourself against your competition.
Competitor Analysis
Allows you to benchmark yourself against one of your top competitors.
Best Practices
Recommendations to build a roadmap for your Employer Brand Strategy.
Evaluate your Digital Footprint
Understand your online presence: what works, what needs to be fixed and how.
Benefits By Role
Human Resources
For the past 25 years, we’ve been collecting data about job seekers: we know how they think, behave, and convert and we help employers attain their HR goals by creating unique authentic experiences. Our experts create:
- Mobile responsive career sites adapted to your target audience, whether we’re talking general public, students, veterans, mobile workforce, etc.
- Employer brand messaging with employer value propositions, social media content, online campaigns, etc.
- Personalized recommendations for your digital presence with employer brand analyses that help you identify your strengths, your weaknesses, and your competitors’ positioning.
- With your team, we will create HR strategies that honor your company culture and showcases your organization as a first-choice employer.
Marketing
When it comes to HR, Marketing is still focusing on the same two main goals:
- Compel the audience to act in a specific way (drop resume, apply, join the talent community, share a job description, etc.)
- Be in full control of the organization’s image (and make it an employer of choice)
Having a consistent brand across channels is at the forefront of every marketing organization, and The Foundry by Monster helps employers align their value proposition across departments for a clear, consistent message. With The Foundry by Monster by your side, you will leverage your employer brand and turn it into a magnet to attract and retain your future and current workforce.
Support Materials
STANDARD CAREER SITE
All the important functionalities are covered, with the ability to add more innovative features.
PREMIUM CAREER SITE
Our most advanced solution with maximum flexibility and an even more special candidate experience.
EMPLOYER BRAND ANALYSIS
Based on 6 pillars to help you understand your online employer brand from the job seeker’s perspective.
COPYWRITING SERVICES
Make your content relevant and unique to keep people engaged and have them relate to your employer brand.