Are you Conveying the Right Message - The Importance of Communication

Posted by Heba Asaad on August 24, 2015

Small Group Meeting What is communication?


The imparting or exchanging of information by speaking, writing, or using some other medium. Ever since mankind was created people were always trying to find ways to share thoughts and ideas. Some used drawings, others used special characters until finally the evolution lead to finding a common way which is the alphabet.

Communication plays a very important role. 

Without communication many problems arise. For Example: A sales and software engineer trying to sell a product to a potential customer. If they do not communicate on what each person’s tasks and role in the sale is, there will be issues.

When targeting this topic from a Talent Management perspective, a healthy communication starts first by making sure you write the right job description so that job seekers know exactly what is expected from them. Try making these job descriptions as exciting as possible so that you attract the top talent by answering the question of “what is in it for me”.

Once hired, managers need to make sure that they share the company’s mission and vision with the employees so they understand what impact their contribution is making and how important they are. Managers should always keep a transparent and objective relationship with employees, therefore, sharing with them gap points in their performance and how they can improve through continuous training (taking into consideration that managers should always provide motivating and positive criticism to avoid employee demotivation). They should always make sure they provide continuous appreciation to good performers as well. Giving employees visibility to their planned career path is also one of the biggest motivating performance factors. In the end, a satisfied employee will generate a higher performance which will favor the company’s overall goal achievement of higher profits.


So how can we make sure that we are conveying the right message?

  1. Write down the points that you want to share
  2. Write down what outcome you want your audience to leave with
  3. Analyze who your audiences are (HR, technical etc.)
  4. Choose the right words (simplest words)
  5. Explain your points in the easiest possible manner

With communication, words are needed. But are they the only part to communication? 

A statistic made by Mehrabian “7-38-55 Rule” of communication has revealed that body language and voice tone have a higher impact on conveying the message in the right way.


Knowing how to incorporate words and body language to condone the right message to your coworkers is necessary when creating the right environment within a company. Many corporate failures result out of lack of communication between different teams and leads to employee unawareness. This failure of communication tends to encourage disengagement and demotivation. Creating an environment where communication is being properly distributed but also having employees feel comfortable communicating creates a less hostile work place.

So are you conveying the right message?