Marketing and Creative Agencies

Deltek and Campaign surveyed staff at agencies across more than 30 countries worldwide to find a global snapshot of industry trends.

We sat down with Vanessa Vollum, President of Creative Performance, Inc., to tap into her wealth of knowledge on how the agency industry got where it is today, and where it is headed in 2020.

We recap what we learned at the 2019 In-House Agency Forum Conference and Awards show, including key learnings on how the right people, process, and technology power creative genius, leading to a more productive, efficient, and business partner centric in-house agency

This maturity model will organize a sense of truth and clarity with the ability to manage projects, people and insightfully look at your budgets and actuals in real-time.

You can’t manage what you can’t measure. Find out how agencies are getting organized to track productivity and profitability. See results from 100 agencies.