Marketing and Creative Agencies

A look at recovery planning, digital transformation, and other trending topics from around the creative agency industry.

Some top themes this past month were agency-client relationships, a focus on agency operations, and agencies who are finding ways to give back.

Here is a look at buzzworthy topics and trends in the creative agency industry from April 2020.

From calls for creativity to tactical tips, here are the buzzworthy topics from the last month in the creative agency industry.

Avoiding scope creep in project management effectively is the best way to keep project failure at bay. Implement these 5 scope creep prevention techniques in your agency today.

Hear why and how agency heavy hitters, Ogilvy and The Hallway, have made bold operation choices to stay relevant.

We recently held a webinar to demonstrate how Deltek WorkBook software can help you achieve accurate revenue forecasting. One of the things that reall...

Is there a moneyball strategy for creative agencies? What are the hidden metrics for improved agency operations and consistent delivery.

I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage...

Recently, Nucleus Research embarked on a hands-on assessment of WorkBook from Deltek agency management software.  Among numerous key findings, Nucleus found that agencies were able to consolidate their disparate systems by replacing them with WorkBook, simplifying their technology environment and streamlining processes, saving businesses between five and 12 percent on project management.