Marketing and Creative Agencies

Get industry insights, expertise and best practices uniquely relevant for advertising, digital, marketing and PR agencies as well as in-house teams.

25 Results for Category News and Trends
Vanessa Edwards, CPI

The Hybrid Agency Tango: Brand Led Alliance + Integration

In Part 5 of our blog series on the evolution of in-house agencies we focus on the Brand Led Alliance and Brand Led Integration models.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Brand Led “Frenemies”

In Part 4 of our blog series on the evolution of in-house agencies we shift to take a look at Brand Led relationship models.

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Agency News Review

Agency News Review: Indie Agencies, Nurturing Talent, and Award-Winning Leadership

In this month’s edition of the Agency News Review we have gathered some of September’s top trending topics from around the creative industry.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Agency-Led Integration

In Part 3 of our blog series on the evolution of in-house agencies we focus on the Agency Led Integration model.

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Agency News Review

Agency News Review: Reinvesting in Relationships, Flexible Working, and Time to LevelUp Your Agency

Highlights of recent news on client-agency relationships, flexible working, and other trending topics from around the creative agency industry.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Frenemies and Agency-Led Alliance

In Part 2 of our blog series on the evolution of in-house agencies, we take a look at agency-led alliances.

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Agency News Review

Agency News Review: Agencies in the Age of COVID, In-House Evolution, and How to Thrive

Current hot topics in the agency industry include the evolution of in-housing and how to thrive in the midst of a pandemic.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Introduction

The in-house agency model is important, it is evolving and it is here to stay.

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Agency News Review

Agency News Review: Road to Recovery, Time for Transformation, and Best of the Best

A look at recovery planning, digital transformation, and other trending topics from around the creative agency industry.

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Agency News Review

Agency News Review: Client Relationships, Focus on Operations, and Agencies Giving Back

Some top themes this past month were agency-client relationships, a focus on agency operations, and agencies who are finding ways to give back.

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