Marketing and Creative Agencies

Get industry insights, expertise and best practices uniquely relevant for advertising, digital, marketing and PR agencies as well as in-house teams.

29 Results for Category News and Trends
Strata Partnership

Deltek WorkBook and FreeWheel’s Strata Platform Partner to Optimize Business and Financial Performance

Learn how Deltek WorkBook and FreeWheel's Strata platform provide agencies with the ability to increase the value of their business by taking control of their media finances and solutions.

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The Year Ahead for Agencies

The Year Ahead For Agencies: Experts Weigh In On 2021

Our panelists tackle a few of the lingering questions from our recent webinar on how agencies can thrive in 2021.

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agency management

How Agencies Can Thrive in 2021

We asked six industry experts to share their perspectives on how agency leaders can best help their businesses thrive.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Co-Location

In this final installment of our Hybrid Agency series, we discuss the pinnacle of Hybrid: Co-Location, and take a look at the Hybrid Agency Magic Quadrant.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Brand Led Alliance + Integration

In Part 5 of our blog series on the evolution of in-house agencies we focus on the Brand Led Alliance and Brand Led Integration models.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Brand Led “Frenemies”

In Part 4 of our blog series on the evolution of in-house agencies we shift to take a look at Brand Led relationship models.

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Agency News Review

Agency News Review: Indie Agencies, Nurturing Talent, and Award-Winning Leadership

In this month’s edition of the Agency News Review we have gathered some of September’s top trending topics from around the creative industry.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Agency-Led Integration

In Part 3 of our blog series on the evolution of in-house agencies we focus on the Agency Led Integration model.

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Agency News Review

Agency News Review: Reinvesting in Relationships, Flexible Working, and Time to LevelUp Your Agency

Highlights of recent news on client-agency relationships, flexible working, and other trending topics from around the creative agency industry.

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Vanessa Edwards, CPI

The Hybrid Agency Tango: Frenemies and Agency-Led Alliance

In Part 2 of our blog series on the evolution of in-house agencies, we take a look at agency-led alliances.

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