Agency News Review: Indie Agencies, Nurturing Talent, and Award-Winning Leadership
In this month’s edition of the Agency News Review we have gathered some of September’s top trending topics from around the creative industry.
Celebrating Small and Independent Agencies
In a move similar to Small Business Saturday, small and independent agencies have banded together to declare the third Monday in September as Small Agency Monday, a day to help these smaller teams thrive and celebrate their entrepreneurial spirit. Adweek also sought to honor independent agencies with their virtual Independent Agency Summit. Mark Duval of the Duval Partnership and shared four overarching themes for smaller agencies trying to win new business in the current competitive environment. And Namita Ramani, founder at Above Digital, shared her business advice for boutique agency owners.
Nurturing Talent and Agency Culture
Creatives months-deep into juggling uncertainties both at work and at home are likely facing burnout – Digiday covered the increase in fatigue at many agencies. In a recent podcast, the Agency Management Institute assessed the current state of agencies and how they’re adjusting to employee shortages and working to improve employee retention. For agencies fortunate enough to be looking to grow their teams, here’s tips for strengthening the hiring process during the pandemic and how to attract young marketing talent.
Award-Winning Marketing Leaders
Several publications have announced their lists of top marketing executives. Campaign US rolled out their 40 Over 40 Awards, honoring creative leaders across several industries from advertising to media and communications. Forbes published their list of the top 50 Most Influential CMOs from around the world. And Adweek shared the Adweek 50 of media, marketing, and tech leaders that have found a way to deliver incredible work during trying times.
Webinar: The Hybrid Agency Tango
Examine the evolving relationship between in-house creative teams and their agency partners.
The Rise of In-Housing
In-housing remains a growing trend and hot topic in the creative industry. While we’ve covered this topic before, it continues to pop up in the news. Here’s some recent highlights:
- The Organizational Obstacles Of In-Housing Media – Forrester
- Lessons in creative in-housing: ‘it’s a solution, not an objective’ – The Drum
- Workload up for 82% of in-house creative teams, driven by demand for digital content – Marketing Dive
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content – MediaPost
- Brands Grow More Sophisticated With In-Housing Strategies – Adweek
- Agency Leadership
- Agency Traffic Managers
- Agility and Resilience
- Creative Operations
- Creative Operations Management
- Creative Operations Resources
- Creative Review and Approval
- Digital Agencies
- Digital Transformation
- Finances and Forecasting
- In-House Agencies
- KPIs and Benchmarking
- News and Trends
- Project Management
- Resource Management
- Review and Approval
- Success Stories
- Thought Leadership