Agency News Review: Reinvesting in Relationships, Flexible Working, and Time to LevelUp Your Agency

Posted by Deltek on September 1, 2020

Agency News Review

In this month’s edition of the Agency News Review, we look back at what the agency and creative industry was buzzing about in August.

Reinvesting in Client-Agency Relationships

As the pandemic drags on, retaining clients has become a more critical need for agencies than ever before. Forbes Agency Council covers how to build resilient client-agency relationships, while Forrester takes a look from the brand side. IAG and Coca-Cola have said that the client-agency relationship has never been more important. In a recent video from Think with Google, Google’s VP of Agency and Brand Solutions Tara Walpert Levy talked with Marla Kaplowitz, president and CEO of the 4A’s, about the importance of marketing partners.

The New Way to Work

The shift to working from home is forcing agencies to reconsider a more flexible working model. CreativeReview makes the case that flexible working needs to become standard for creatives. For teams still struggling with the shift, check out this Flexible Workforce guide or dial in and watch this webinar for practical guidance on how to balance projects and people. Agencies are working hard to adapt to this new way of working, with digital creative agency AnalogFolk finding ways for their teams to collaborate online, while others are finding ways to ramp up video productions.


 

Practical Guide to Agency Operations for a Flexible Workforce


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Wrapping Up Summer

In other agency news and highlights, AdAge announced the winners of their Small Agency Awards, and ANA kicked off their annual In-House Agency Conference. Focusing on North America, MediaMonks chatted about marketing in Canada and how the pandemic has sparked an accelerated adoption of digital transformation. And on a lighter note, David Griner, Creative & Innovation Editor for Adweek, had some fun starting #TheAgency, a Twitter-based “choose your own adventure” focused on the challenges and humor around starting an ad agency.

Deltek Insight 2020

LevelUp Your Agency at Deltek Insight

For teams looking to LevelUp their creative operations or bring digital transformation to their agency management, the perfect place is at our Deltek Insight conference on September 15 and 16. Insight has gone virtual this year, and for the very first time we are excited to offer a full catalogue of agency-focused sessions. Read more about the agency sessions or head straight to the registration page to sign up now.

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