Agency News Review: Road to Recovery, Time for Transformation, and Best of the Best
Thanks for joining us for our monthly review of top content from around the creative agency industry. Let’s take a look at last month’s trending topics.
Road to Recovery
Now halfway into 2020, agencies are beginning to look beyond the economic and pandemic crises to the road to recovery. Marketing Dive took a look at how COVID-19 has changed the marketing world. Forbes Agency Council gathered some suggestions for post-pandemic marketing strategies and Think with Google shared how agency leaders are rethinking brand strategy. As advertising budgets have started to increase, Digiday discussed increased pressure for agencies and advertisers to move quickly. And a Dentsu Aegis Network survey revealed marketers are putting agility at the center of their recovery strategies. Vanessa Edwards of CPI reviewed why agility and resilience is necessary for agencies to survive a recession.
Time for Transformation
A key differentiator for agencies looking to find stability in uncertain times are those that can adapt digital processes to bring increased efficiency to everyday work. The Drum covered how agencies are navigating digital transformation and preparing for the future of work. Agencies are even helping CMOs with digital transformation initiatives, as seen in this article from MarTech Today. Our own Nancy Murray discussed both how to Emerge Stronger in the New Normal and Optimizing Agency Operations in a Downturn in two webinars. Corey Peck of Media One Group shared his agency’s change management story.
“This pandemic has shown why it’s so important agencies shift into digital transformation. If they don’t execute it, they run the risk of being disrupted and replaced.” - René Praestholm, VP of Agency Solutions at Deltek
Best of the Best
Several industry groups released “Best Of” lists for 2020 in June. Campaign magazine revealed their Global Agency of the Year winners. Adweek announced their Creative 100 list, including 26 agency leaders to watch. And a newly remote Cannes Lions released their top honorees in their Creativity Report of the Decade.
Who are your top agency leaders and top agencies to watch? Follow the latest agency industry news and best practices with us on Twitter!
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