Agency News Review: Creative Collaboration, In-Housing, and Financial Stability
Welcome to our monthly review of top topics and trends in the creative agency industry. Here is a look at buzzworthy reads from April 2020.
With the sudden shift to working from home, teams are encountering a new challenge of trying to collaborate online. Agility and collaboration were both identified as top skills agency professionals need today. Adweek shared some tips for building creative chemistry even when you can’t work face-to-face, and Muse by Clio shared some strategies for how to stay creative while working from home. This blog pulls together tips for making the review and approval process more efficient while working remotely, and this webinar offers some best practice tips for creatively collaborating with your remote team.
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The current economic climate has triggered a resurgence in brands considering in-housing (or in-sourcing) some or all of their creative work. Marketing Dive took a look at how a tough economy is shaping the agency in-housing debate, while the Association of National Advertisers discussed how in-house agencies can validate the benefits they bring to the table. Digiday reviewed how Bayer’s in-house team is shifting spending. And Matt Griffin shared some practical advice for how brands can make in-housing work.
CFOs have become power players at agencies due to the increase in economic pressure, according to Digiday. This guide to financial stability for agencies (Part 1 and Part 2) answers ten top questions of agency leaders, from how to manage cash reserves to managing late-paying clients. And this blog (Part 1 and Part 2) takes a look at top global trends for agency finance teams.