Deltek and SoDA Teaming Up To Host Agency Industry Event in Austin, Texas

Deltek and marketing partner SoDA to host industry insider event prior to SXSW Interactive 2016 – Panel discussion will cover what it takes to thrive in the agency environment and how to drive greater levels of creativity without crippling margins

HERNDON, Va. – March 9, 2016 – Deltek, the leading global provider of enterprise software and information solutions for project-based businesses, recently announced that it will be partnering with SoDA to host the agency industry event The Balancing Act: Creativity vs. Profitability. SoDA is an extremely selective association of the world’s most preeminent companies with digital DNA. SoDA is comprised of top digital agencies and elite production companies from 42 countries around the world that get invited into the exclusive association.

The sold out event, taking place prior to the SXSW Interactive 2016 conference in Austin, will be held on Thursday, March 10 from 4pm-7pm at Max’s Wine Dive. Thane Calder from CloudRaker will host a panel of industry insiders discussing what it takes to thrive in the agency environment, and how to drive greater levels of creativity without crippling margins. The interactive event will also include a networking cocktail reception.

The Balancing Act: Creativity vs. Profitability panelists include:

  • Gillian Gutierrez, VP Client Services at Huge
  • Adam Grohs, VP Business Lead at SapientNitro
  • Callum Broderick, Resource and Project Management Lead for Agencies at Deltek

“We’re thrilled to be partnering with Deltek on this SoDA session that will tackle a topic that is mission critical for our member agencies and other top digital shops around the globe,” said Chris Buettner, Executive Director at SoDA. “We’ve assembled an amazing line-up of thought leaders to discuss and debate what it takes to deliver on incredibly complex creative challenges without undermining your agency’s profitability. This is a challenge that impacts agencies of every size and shape. However, this won’t simply be a collective psychotherapy session for agency leaders facing similar roadblocks. Rather, we’ll discuss creative and viable solutions that forward-thinking shops are leveraging to ensure their success in the months and years ahead.”

To find out more about this event, visit the event registration page on SoDA’s website:

About SoDA

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.

SoDA is a non-profit industry organization with Adobe Systems as its founding sponsor.

About Deltek

Deltek is the leading global provider of enterprise software and information solutions for government contractors, professional services firms and other project- and people-based businesses. For decades, we have delivered actionable insight that empowers our customers to unlock their business potential. 20,000 organizations and millions of users in over 80 countries around the world rely on Deltek to research and identify opportunities, win new business, recruit and develop talent, optimize resources, streamline operations and deliver more profitable projects. Deltek – Know more. Do more.® 

For further information contact:

Lauran Cacciatori
Senior Director, Corporate Marketing and Communications
+1 703.885.9947