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New Paths To Success: A Look At Marketing Services Industry Trends In 2017
By Deltek
The marketing services industry experienced a hugely tumultuous year in 2016. In 2017 the differentiator will be how well agencies develop new techniques and ways of working to cope. Read more about what’s in store for the marketing services industry in 2017
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Planning Projects In An Agency - When Art And Science Meet
By Ray KieserProject planning in the creative industry isn't always easy, but Marketing Agencies can use technology to record how they have planned and resourced similar projects in the past. By building up a historical project record you can identify trends, plan more thoroughly and avoid surprises.
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Do You Really Need To Work Weekends?
By Ray KieserThe creative industry has never been one for early nights, but what toll does this take on your teams when they are routinely having to work late or on weekends?
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You’ve Earned The Money, Now Bank It!
By Ray KieserWhilst marketing agencies are seeing revenue increases across the board, many are finding it difficult to turn this into profit.
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Change Management: We Are Going Around The Leaf
By Ashley MillerIt is natural human behaviour to resist or be concerned about change – after all, it is a step away from what is known. But how does this work in an environment such as the creative industry where change is not only continual but more often than not, seen as the pathway to success?
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Over-Servicing: Leading From The Top, Assisting From The Bottom
By Ashley MillerOver-servicing has historically always been a part of agency life but what we are seeing today is an industry which has seemingly reached its limit, now being detrimentally affected by over-servicing levels.
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