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It is natural human behaviour to resist or be concerned about change – after all, it is a step away from what is known. But how does this work in an environment such as the creative industry where change is not only continual but more often than not, seen as the pathway to success?
Over-servicing has historically always been a part of agency life but what we are seeing today is an industry which has seemingly reached its limit, now being detrimentally affected by over-servicing levels.
When looking at over-servicing it is very easy to only consider the consequences for the agency in terms of financial loss but in reality, over-servicing has an even bigger impact on your most valuable assets – your staff.
According to a report by PR Week and Deltek, over-servicing results in seven percent of billable time not being collected. It is no secret that this is a major issue for agencies but how can they combat this cycle?
What happens when you’re operating in an industry where income growth is positive but margins are depressed? And what can be done to counteract this trend in Marketing and Communications firms?
Discover the key lessons we learnt throughout 2015 and our top predictions for the Marcoms industry in 2016.
Ashley Miller discusses the top things she learnt in 2015 about what is going on the the UK creative industry.
Many in the UK event industry exited 2015 with a sense of cautious optimism, so what lies for them ahead in 2016?
Agencies who operate across multiple locations face a variety of challenges. However having the right business systems in place can help you to grow efficiently and profitably.
What is your Marketing Agency doing to ensure it stays relevant in a changing industry?