Why Your Firm Needs Social Collaboration Tools

Posted by Martin Gribbon on July 31, 2013

social collaboration tools

Social Collaboration tools are transforming the way we exchange information in the workplace, and the technologies that we use to achieve this are constantly evolving to deliver greater benefits to users and businesses alike. The developments in online social collaboration are making it much easier to share information across teams and geographies to achieve our collective goals. And this is leading more and more firms to acknowledge that these tools are no longer just a ‘nice to have’, but a business necessity.

75% of businesses now recognise the need to utilise social collaboration tools in order to stay competitive and enable future growth. And there is rarely smoke without fire. So why are these companies now acknowledging the need for social collaboration tools?

There are 4 key reasons why your firm needs to use social collaboration tools.

1. Improve efficiencies

Collaboration has tangible benefits that can result in more money in your firm’s bank account. Using collaboration tools could raise efficiencies in your firm by up to 25% according to a July 2012 report issued by McKinsey Global Institute. By saving employee time and energy on everyday tasks such as managing email and tracking down internal information, collaboration tools allow your team to focus more time on billable tasks for your clients.

According to baselinemag.com, 62% of IT decision makers believe social collaboration tools make workers more productive and 57% believe that it helps their teams get work done faster.

2. Stay competitive

With 75% of businesses now acknowledging that they will need to use social collaboration tools to ensure successful performance, you can’t afford to hide your head in the sand. Many businesses, including your competitors, will soon be implementing social technologies and will be developing new ways to interact with colleagues and with customers. By taking time to assess how you communicate and collaborate both internally and externally you can identify opportunities to integrate new collaboration tools that will help to keep in line –or better yet, ahead - of the competition.

3. Deliver full service offerings across multiple geographies

Online collaboration tools can play a vital role in how you work with other businesses as well as your own offices in other regions. Online social collaboration tools will allow you, your client and your partner firm/s to share information and meet objectives on time to deliver a great service.

4. Stay agile through real time data

Ensuring your firm can work with agility is practically a pre-requisite to being profitable. Firms who can respond quickly to change can grow revenue, create happy clients and adapt to any challenge that could threaten profitability. Providing the appropriate collaborative environment to share information across your teams will ensure that you get the right information, at the right time, to make the right decisions.

What are you doing to encourage the right kind of collaboration in your firm? Is it time that you considered implementing an online social collaboration tool?